A 4-week workshop ideal for artisans, crafters, emerging artists.

Are you a self-employed artist and/or entrepreneur, or are you wondering about how to become one? Do you create arts or crafts or other items at home? Would you like to know how to market yourself and your product more efficiently and creatively? Would you like to have more confidence in yourself and your product?

This 4-week workshop is ideal for artisans, crafters, emerging artists and anyone who wants to learn self-promotional skills to become successful in today’s competitive marketplace.

Week 1: Learn how to craft a powerful statement for exhibits, galleries, promotional materials and website. Press releases: announce and promote your art/event/product and make it “newsworthy.”
Marketing essentials: design an effective business card and turn it into your best marketing tool.

Week 2: Blogs and Websites: promote your art/product/event professionally online. E-mail Etiquette: promote yourself politely and efficiently online.

Week 3: The Online Portfolio: showcase, promote and sell your art/product/event professionally online. What type of portfolio is right for you and your work? Choose a photo hosting site (free and paid options). How can you protect your intellectual property?

Week 4: Social Media: How to build and maintain your social online authority and make social media networks on Facebook,Twitter, Pinterest and YouTube. Learn how to create a blog. Learn how to become an expert in your niche and share it with others.

Date: Wednesdays, July 4 – 25 – Time: 6:30 p.m. – 8:30 p.m.

Cost: $55.00 CECC members, $60.00 non-members

REGISTER! Contact the center: at 416-392-0511, ext. 225, or e-mail programmanager@centraleglinton.com


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Gabriela